Mailchimp is one of the best-known email marketing platforms, now owned by Intuit, the company behind QuickBooks. It lets small businesses build newsletters and promotional emails with a drag-and-drop editor, manage a contact list, and set up simple automated messages like welcome emails.
Paid plans remove the Mailchimp branding and add A/B testing, audience segmentation, and, on the Standard plan, multi-step automations, along with landing pages, signup forms, and reporting. Mailchimp connects with hundreds of tools, including Shopify, WooCommerce, Square, and QuickBooks.
Mailchimp is a good fit for small businesses that want a familiar, well-documented tool for regular newsletters and promotions, and for owners who already use other Intuit products.
The free plan is now very limited, covering 250 contacts and 500 sends a month, so most businesses will need a paid plan. Pricing is based on the number of contacts you store, not the emails you send, so costs rise as your list grows, and multi-step automation requires the Standard plan.
For Long Island shops and service businesses, Mailchimp is an easy way to keep past customers informed about seasonal sales, events, and new offerings.