Wix eCommerce is the online store feature built into Wix, a popular drag-and-drop website builder. It lets small businesses design a site and sell online without writing code, with hosting and security handled by Wix.
Wix includes product management, a built-in checkout, and Wix Payments for card processing, along with tools for abandoned cart recovery, coupons, and selling on social channels. Beyond products, Wix also supports bookings, events, and online courses, which is useful for businesses that sell a mix of goods and services.
Wix is a good fit for small businesses that want an easy, all-in-one site with a modest store attached. It’s less suited to fast-growing stores with large catalogs or complex operations, which tend to outgrow it.
Note that the free plan and the Light plan can’t accept payments; selling starts on the Core plan. Also, once your site is live, you can’t simply switch to a different Wix template, so it pays to choose your design carefully at the start.
For Long Island service businesses that want to take bookings and sell products from the same website, Wix handles both without extra software.