Klaviyo is an email and SMS marketing platform built for online stores. It pulls in customer and order data from your e-commerce platform, so you can send messages based on what people browse and buy, such as abandoned cart reminders, product recommendations, and win-back campaigns.
The platform includes pre-built automated flows, detailed segmentation, predictive analytics such as expected customer lifetime value, and reporting that shows how much revenue each email or text earned. It integrates deeply with Shopify, WooCommerce, BigCommerce, and other major platforms, and the Email + SMS plan combines both channels in one place.
Klaviyo is a strong fit for e-commerce businesses that want their marketing tied closely to sales data, especially Shopify stores.
It is more complex and more expensive than general email tools. Pricing is based on active profiles, meaning anyone you can contact, so costs rise quickly as your list grows. The free plan covers only 250 active profiles and 500 sends a month, and SMS messages are billed separately through credits.
For Long Island retailers selling online, Klaviyo is worth a look once the store has steady traffic and repeat buyers.