Why Your Small Business Should Have An Internet Presence
The modern business world changes at an incredible pace. In today’s market, it is more important than ever to remain up-to-date or even ahead of the technology curve in an attempt to differentiate yourself from your competitors. Remaining ahead of the curve will provide your customers with a memorable experience and give them a reason to recommend your service or product. Investing in app development will give your business the necessary edge over your competition, which will garner more revenue while generating leads faster and in a passive manner. In this article, we will discuss the many benefits that mobile applications provide for small businesses.
Reach Every Demographic
According to the advertisement platform Flurry, the average American spends about 162 minutes on their mobile phones every day. The mobile platform is where many businesses should be able to create a direct line of communication with their customers. A mobile platform will give you the ability to create any platform you desire for your customers. Therefore, creating an informational, fun, exciting, or shocking platform that will garner leads and customers is more viable than ever with mobile applications. When marketing your app, you can also choose whether local marketing or reaching every possible user is best-suited for your business.
Build Your Brand
As previously stated, the mobile platform is where the majority of Americans are spending a large portion of their day. This is an opportunity for you to build your personal or business brand. If your customer is using their mobile phone to pass time, perhaps creating a reason to use your app would better suit their time and garner their higher levels of revenue. Think about it this way: app development is essentially a blank billboard where you can create the content. This provides a platform for you to explain exactly what your business can provide and how to acquire your services or products. With the right amount of willpower, you can also teach yourself how to create an app. This way, the entire process would cost you time and you could mold it to your liking.
In advertising, there is a concept called effective frequency. The general idea behind effective frequency is that the more your customer interacts with your business, the more likely it is for them to make a transaction. Using an application will greatly increase the effective frequency between your business and customer if your app is worth your customer’s time. The more practical or fun your app is, the more likely they are to return to it every day. Thus, the more they use your app, the more likely they will purchase it from you.
Improve The Customer Experience
As stated previously, the mobile market is large and continues to increase. You don’t need a scientific study to prove that everyone is constantly on their phones. Creating an app will offer consumers constant information about your company, your market, or your mission. You can create a mobile app that takes on several responsibilities, such as local marketing or extending your reach to customers based on where they are located. It is important to distinguish between a mobile app and a mobile website. The mobile website is used in an attempt to generate leads from random consumers as they browse the internet. Alternatively, the mobile app is used as a form of customer retention, always explaining what your business is doing, or providing some level of entertainment.
Internet Cost of Investment
Many small businesses shy away from creating their app because of the costs associated with production. This would have been understandable five years ago when it could cost upwards of $100,000 for an app. However, now you can have an app developed for a relatively cheap price, and if you want to lower costs further, you can have a bare-bones app created as well. Once you have your app created, you reap the benefits of having your app continuously available to your customer base or potential customers. No other technology is available at this cost and effectiveness.
Acquire Data About Your Demographic
The future of technology is big data. Big data is principally the acquisition of data concerning the user. A mobile app will ultimately provide you with an extensive amount of data concerning your customer. You may be surprised to learn that having a native app will provide you with your user’s location, phone number, demographic information, contacts, and social profiles if you choose to integrate features that allow you to inquire about this information. From this, you can hone your business strategy for the future.
Increase Your Search Engine Rankings
Finally, creating an application can boost your rankings on Google and other websites, especially if you are the first in your market to offer a native app. Mobile users tend to remain on the first page of a search, whereas desktop users venture past page two or three. On mobile devices, Google will usually display the best apps that are attributed to your search and the website that goes along with it. This makes a mobile app a powerful tool for SEO that you should consider.
Although it is not necessarily a must, having a mobile app will distinguish you from your competition. Furthermore, with the ever-changing nature of both the Android and iOS app stores, you have a chance to create the “next big thing” in the app world. In essence, there are many more positives than negatives when considering the outcome of creating a mobile application. In the modern world, having a native app for your business simply makes good business sense.
If you would like to learn what is needed to create a mobile application for your business, chat with us today.
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